Sonae is particularly interested in promoting projects that foster a more circular economy and the whole portfolio is looking to the future with new initiatives and projects that contribute to this goal.

Salsa, one of Zeitreel’s brands, tested Infinity Salsa. This project offers a unique value proposition to our customers based on jeans that will have an “infinite” life. Jeans, and other products of a similar fabric, can be repaired, reused and adapted for new use, prolonging their life and, by definition, reducing the resources used. During 2022 and 2023, 873 garments were recovered. This circular approach shares the value created with our customers, significantly changing the pricing decision at the time of purchase.

MC is also innovating in the clothing sector with the project [RE]Style in partnership with Retry. For the first time, our customers can find second-hand clothing items in Continente stores. All items on sale are carefully inspected and cared for so that each item can have a “second life”, promoting a reduction in resources used, while offering a valuable opportunity to our customers, who can buy items at a fraction of their original price.