To challenge Continente’s customers to adopt more sustainable behaviour, MC launched the “Poupe o Planeta” campaign, a gamified experience aimed to raise awareness among users of the Continente Card App, by contributing to the conservation and protection of the Planet. This initiative was designed to encourage users to adopt 10 eco-friendly practices, including the reduction of paper usage, and choosing sustainable products. Users earned points that would then be converted into the commitment to plant 1 tree for every 10 points accumulated.

Activated at the begin of June, in celebration of World Environment Day, this initiative successfully engaged approximately 200 thousand customers and allowed us to finance 15 thousand trees in national forests. The interactive and gamified approach not only promotes individual responsibility, but also cultivates a community driven towards environmental sustainability and preservation.

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