(OUR STORIES)
Circular services
Innovation in circular approach with various services and second-hand products

(OVERVIEW)
Innovation in circular approach with various services and second-hand products
MC innovated its circular approach to several second-hand products, which include such initiatives as the “[Re]cycle for bicycles, [Re]style for clothing, [Re]baby” for childcare items, and “[Re]use for electric tools”, encompassing more than 150 different types of products covering three piloting stores. The ”Refill Spot” initiative by Continente, an automated bulk sales solution, has products like dry food, detergents and pet food, and recorded more than 4,400 transactions. In 2023, MC also implemented a system for collecting coffee capsules in its food retail stores, in the eco spots available.
Worten, regardless of where customers have purchased their products, provides a complete repair service – Resolve – that contributes to extending the useful life of electronic equipment. Two subscription plans are available, Tech and Home Plans. Tech Plan encompasses a monthly subscription that ensures technical assistance for computer devices, smartphones, small appliances and consoles, including diagnostic service, configuration and setup, remote technical assistance, and cartridge filling, among other services, available nationwide and 24/7. Home Plan consists of technical assistance ser-vice plans for home/household appliances that will guarantee comfort, convenience and safety through a network of highly qualified providers. In-store repair services are also available for small IT devices. Through the sale of refurbished products, repair services, and reuse products, Worten reconditioned more than 154k items and generated approximately €51m in sales from circular products/services in 2023.